Selfless service and meditation are both spontaneous when they are inspired by love. Love is therefore rightly regarded as being the most important avenue leading to the realization of the Highest. In love the soul is completely absorbed in the Beloved and is therefore detached from the actions of the body or mind. This puts an end to the formation of new sanskaras and also results in the undoing of old sanskaras by giving to life an entirely new direction. Nowhere does self-forgetfulness come so naturally and completely as in the intensity of love. Hence it has been given the foremost place among the methods that secure release of consciousness from the bondage of sanskaras.
-Extracted from “Discourses”, 7th Ed., p54